₹1,20,000 Cr की Online Shopping? Flipkart, Amazon Festive Season Sale!
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February 12, 2026
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CA Rahul Malodia
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India’s festive online shopping is breaking records, but is this boom helping the economy or hurting small shopkeepers? India is witnessing a record-breaking ₹1,20,000 crore festive online shopping boom, up from ₹94,800 crore last year. Platforms like Flipkart, Amazon, Myntra, Meesho, Blinkit, and Zepto are redefining how Indians shop, moving beyond electronics and fashion to groceries and essentials. This growth signals progress, but it also raises concerns for lakhs of small shopkeepers who
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